Proposal Engine - Team Guide | Back to full proposal
For the iDesign Architects team

How your team will actually use the Proposal Engine.

Five screens. Three hours become ten minutes. No software to install. Built for the two-to-three people on your side who check every proposal before it goes out. Everything you see in the next few scrolls is what the tool will look like in your browser.

10 min
to draft and send a proposal, from 3-4 hours today
0
software to install, one browser tab is all you need
4 weeks
from kickoff to live in your studio
The team guide, in 5 screens

This is what your team opens every morning.

No apps, no logins to different tools. One URL, bookmarked, works on laptop or phone.

1

Your dashboard.

One web page. Opens in any browser. Logged in with email and OTP. Every active proposal your team is working on, visible in one list. No Excel tabs to hunt through, no folders to open, no files to search for.

🔒proposal.idesign-architects.com

Active proposals

+ New Proposal
12
This month
4
Sent
2
Approved
1
Awaiting Swati
Mrs. Meera Phatak
3BHK Interior, Kothrud
In Review ₹22.4 L Today
Karan Joshi & Family
4BHK Villa, Baner
Sent ₹48.0 L Apr 18
Pethkar Enterprises
Office Interior, Hadapsar
Approved ₹31.5 L Apr 15
Dr. Neha Kale
Clinic Fit-out, FC Road
Draft ₹14.2 L Apr 14
2

Start a new proposal in 2 minutes.

Six fields, two minutes. Type in what the client told you on the phone - client name, property type, room count, rough budget, who referred them, any special asks. No templates to copy-paste. No format to fight with. Hit Generate.

🔒proposal.idesign-architects.com/new

New proposal

Fill in what you learned on the call. The AI takes it from there.
Mrs. Meera Phatak
3BHK apartment
Kothrud, Pune
Living + Kitchen + 3 BR
₹18 - 25 Lakhs
Karan Joshi (past client)
Wants modular kitchen with Hafele hardware. Budget flexible for master bath. Timeline 4 months. Italian marble preference noted.
Generate draft
AI typically drafts in 60-90 seconds
Today

3 to 4 hours per proposal.

Across 5 to 7 Excel tabs. Copy-paste from past Word files. Chase rates. Sometimes sent from Swati's phone at 11pm.

With the Proposal Engine

10 minutes per proposal.

One browser tab. Six fields. AI draft. Review. One tap to Swati. One tap to client. Done before your coffee is.

3

AI draft. Your voice. Your rate library.

90 seconds later, the draft opens. It's already a website, not a Word doc - using your three existing documents (Profile, Scope of Work, Estimated Cost) ingested once, your firm's tone, your rate library, your GST codes. Numbers out of your historical pattern are flagged in yellow. You will never be surprised by a rogue line in a proposal you sign off on.

🔒proposal.idesign-architects.com/p/meera-phatak-kothrud/draft
Prepared for
Mrs. Meera Phatak - 3BHK Kothrud
April 2026iDesign ArchitectsRef: IDA-2026-041
Scope of Work
A home built around how your family actually lives.

Full interior design and turnkey execution for a 3BHK apartment in Kothrud, covering living, dining, kitchen and three bedrooms. Modular kitchen with Hafele hardware, master bath with Italian marble, custom wardrobes in all bedrooms. Phased execution across 4 months with on-site weekly reviews.

Estimated Cost
Line-items, honest, itemised.
ItemAmount
Living + dining (furniture, lighting, decor)₹5,20,000
Modular kitchen with Hafele fittings ⚠ 23% above your pattern ₹9,20,000
Master bedroom + wardrobe + en-suite₹4,80,000
Bedroom 2 + Bedroom 3₹3,60,000
Master bath (Italian Carrara marble)₹2,40,000
Project management + contingency₹1,60,000
Total (+ GST as applicable)₹26,80,000
Timeline
4 months. Handover April to August.

Design phase weeks 1-3, procurement + civil weeks 4-8, execution + finishing weeks 9-16. Weekly site review with the family on Saturday mornings.

On the flag above. The Kitchen line of ₹9.20 L came in 23% above iDesign's historical average for 3BHK Kothrud projects. The AI highlighted it; your team reviewed and decided to accept it (Hafele hardware justifies the jump). Every flag like this is logged. No rogue numbers ever leave the studio.

The best design brief your clients will see is the one you direct in your own voice.

Design is how it works - and now, how it writes itself
5

Your client sees this on their phone.

Every client gets a website, not a PDF attachment. They open it on their phone. They scroll through it like a boutique brand's landing page. They can tap to reach you directly from inside the proposal. Six months later when they show it to their spouse, CA, or architect friend, the link still works. A PDF copy is one click away if they want one.

9:41 • • • • •  📶
✓ Approved by Ar. Swati Vaidya, 21 April 2026
iDesign Architects - Pune
A home designed around your family, Meera.

Every sqft costed, every finish specified, every milestone dated. Tap below to walk through it.

View proposal
01 - PROFILE
25 years of Pune homes.

A quick introduction to the studio, the principal architect, and the process.

02 - SCOPE
Your 3BHK, room by room.

What we will design, build and deliver, with material and finish notes.

03 - COST
₹26.8 Lakhs, itemised.

Every line, every rupee. GST handled separately per your CA's guidance.

Call studio
PDF export is one click. If Mrs. Meera's CA or her spouse wants a paper copy, she clicks "Download PDF" at the bottom of the proposal and the same content (header, scope, estimated cost, timeline, terms, contact) lands as a formatted PDF. For Tally, Google Drive, WhatsApp archival - whatever they need. The website is always primary; the PDF is always the backup.
6

And on desktop.

When the client opens the same link on a laptop (their CA opens it, the spouse looks at it on a larger screen, a vendor bookmarks it), the proposal scales cleanly. Same URL, same content, same signed-off draft. Full-width hero, scrollable sections, same cinematic feel - on any device. One link, forever.

🔒proposal.idesign-architects.com/p/meera-phatak-kothrud
✓ Approved by Ar. Swati Vaidya, 21 April 2026
iDesign Architects - Pune
A home designed around your family, Meera.

Every sqft costed, every finish specified, every milestone dated. 25 years of Pune homes, and yours is next.

View full proposal →
Download PDF
01 - PROFILE
25 years redefining Pune interiors.

Ar. Swati Vaidya, Principal Architect. Established 2001. Residential and commercial interiors across Pune, with a focus on how families actually live.

02 - SCOPE
Your 3BHK, room by room.

Full turnkey: living, dining, kitchen, master suite, two bedrooms. Hafele modular kitchen. Italian Carrara marble master bath. Custom wardrobes. Phased execution, weekly Saturday-morning reviews.

03 - COST
₹26.8 Lakhs, itemised.

Line items on the next scroll. GST handled separately per your CA's preference. Milestone payment schedule tied to design, procurement, execution, handover.

Every project type, the same cinematic treatment

Residential, villa, commercial, clinic - one output language.

The Proposal Engine adapts the hero imagery, tone and line-item structure to each project type automatically. Below are four examples of how the generated proposal's hero section looks, by project type.

Every client proposal becomes a quiet advertisement for the studio that made it.

And your clients can reopen the link a year later
What changes for the team

Two lists. Read both once.

One list for what goes away. One for what your clients start getting that other Pune firms don't offer.

What your team does NOT have to do.

  • Learn new software - it's a website, no install
  • Install anything - browser only, any browser
  • Handle templates, formatting, versioning - all automatic
  • Compile three separate PDFs per client - one integrated output
  • Chase Swati over email for signoff - WhatsApp ping inside the app
  • Maintain a rate library manually - centralised, versioned, GST-tagged
  • Worry about 8-year audit trail - built in, always on

What iDesign clients get that others don't.

  • A website proposal - your competitors send PDF attachments
  • Can reach Swati from inside the proposal (WhatsApp + call)
  • Link still works 6 months later when they show spouse or CA
  • Cinematic visuals that match iDesign's aesthetic sensibility
  • Approved-by stamp with date - builds trust before they open
  • Mobile-first, scrolls like a modern brand's landing page
  • One-click PDF download if they prefer paper
Built for your team

Now you can see what your team will actually touch every day.

Commercial terms live on the full proposal alongside the SOW. This guide is only meant to show how the tool works day-to-day, so your managers and proposal-checkers can say yes with eyes open.

UI shown across the screens is illustrative. The actual build will match iDesign's brand palette and adapt to your team's specific workflow during kickoff. Every screen, every button, every copy line is customisable.
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